Air Jordan 3 Retro White Cement Reimagined (2023)

Designed by Tinker Hatfield and released in 1988, the Air Jordan 3 marked a turning point in the history of the Air Jordan brand. These sneakers not only saved Michael Jordan's collaboration with Nike, but also became a key element in the development of modern sneaker culture. Tinker Hatfield introduced several innovations that gave the Air Jordan 3 a special status. The first was the introduction of the iconic Jumpman logo on the tongue of the shoe, which has become an iconic symbol within the sneaker community. Another breakthrough was the "elephant print" pattern that graced the sides of the sneaker for the first time, adding a bold and fresh element to the design. The importance of the Air Jordan 3 increased when Michael Jordan wore this edition in winning the 1988 Dunk Contest, including his famous jump from the free throw line. This moment became an integral part of basketball history and strengthened the popularity of the Air Jordan 3.